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Post by account_disabled on Dec 9, 2023 5:38:45 GMT -5
Following the Covid-19 pandemic, 47% of Italian consumers admit, in no uncertain terms, that they appreciate that brands share their same values . Just as, according to Marketo research dated 2020, companies that use inbound marketing techniques - for which the content part is fundamental - to strengthen relationships with their potential customers have 50% more sales . What is content marketing and why is it important Before seeing the trends to keep an eye on, it must be said that content marketing is taking on an increasingly important role in Italy too. And this is because Job Function Email List using strategies and techniques to obtain certain results and doing so through content has become increasingly effective. It is enough to see that now a large part of Italian companies. Whether they work for business or consumer clients, have a company blog which is based on an editorial plan and editorial calendar of contents linked both to the product but also (and often above all) to everything that revolves around the product. Content that aims to lead to a conversion and obviously monetize, but at the same time inform. Content marketing, from this perspective, is also very effective for self-employed.
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