Post by juthi52943 on Dec 24, 2023 3:49:18 GMT -5
Describe an approach too frequently adopted by companies to reach their market. Do it yourself marketing Most small entrepreneurs who approach marketing, thinking they can do it independently, start by putting together a series of ideas , mostly disconnected from each other. They then establish a one-off amount to dedicate to these activities, without a real economic perception of what they will.
Finally , they decide, based on their own feelings, the fashion Job Function Email List of the moment or the suggestions of people close to them , which marketing activity to do to promote the company: an advertisement in a newspaper, a sponsored post on a new website, etc. Everyone thinks they can do marketing. Honestly I find it very ironic. Personally, it would never occur to me that I could do the job of my accountant. I don't have the background, training or years of experience to perform that role. But for some strange reason many.
From executives to sales reps, like to think they can do marketing themselves. Many entrepreneurs think they know what to do and how to do it, perhaps because they have followed some courses or video lessons with a professing marketing guru. This belief is the basis of many "do it yourself" marketing activities. Very often, however, these sporadic DIY marketing actions end up costing more than the real benefits they bring. The money spent and the little, or no, return on investment lead to thinking that marketing doesn't work. “Do it yourself marketing”: lack of budget or absence of a real plan.
Finally , they decide, based on their own feelings, the fashion Job Function Email List of the moment or the suggestions of people close to them , which marketing activity to do to promote the company: an advertisement in a newspaper, a sponsored post on a new website, etc. Everyone thinks they can do marketing. Honestly I find it very ironic. Personally, it would never occur to me that I could do the job of my accountant. I don't have the background, training or years of experience to perform that role. But for some strange reason many.
From executives to sales reps, like to think they can do marketing themselves. Many entrepreneurs think they know what to do and how to do it, perhaps because they have followed some courses or video lessons with a professing marketing guru. This belief is the basis of many "do it yourself" marketing activities. Very often, however, these sporadic DIY marketing actions end up costing more than the real benefits they bring. The money spent and the little, or no, return on investment lead to thinking that marketing doesn't work. “Do it yourself marketing”: lack of budget or absence of a real plan.