|
Post by account_disabled on Jan 13, 2024 6:02:02 GMT -5
This personalized approach contributed to their returning to the website, completing the purchase transaction and increasing conversions. 11. Optimize the customer's purchasing path You will achieve quick results in conversion optimization in Google Ads thanks to the synergy of a properly adapted landing page with the customer's shopping path, i.e. the place where the customer is currently. There are as many as 5 main stages of the purchasing path: awareness, interest, considerations regarding purchasing a product or service, purchase, loyalty. Not every user is at the same stage of the purchasing journey when a Google Ads ad is displayed. This means that you need to create advertising messages in Google Ads that are attractive to custom B2B Email List ers at different stages of the sales funnel. Plan your customer's journey step by step - from the user entering a query into a search engine, displaying search results in Google, through clicking on your Google Ads ad, to going to a website with a ready offer and the option to make a purchase. by following the guidelines below: collect conversion data, information about customers who used your offer on your website, application or stationary store, use the information gathered to identify key touchpoints and pain points, adapt the landing page and advertising to the real needs of potential customers. 12. Use snippet extension components in Google Ads A proven tactic to improve your conversion rate is to add snippet components to your Google Ads ads.
|
|